McMorrough's lecture looked at the phase of schematic design from an alternative, albeit, Dutch approach. Instead of just diagrams and data substantiating the design, examples were given of firms (predominately OMA from the lecturers personal experience) who utilize the book as a method of development. This provides a linear formation: the frame the idea and argument. According to Rem Koolhaas "Facts are facts. Design sometimes just needs to be design". Capturing the information is critical as is the conveyance. It is not neutral. There are options. People will see this.
Emphasis was placed on the point that "Design is the thought and logic with a goal and motion. A scenario is an option for a situation. We need to be clear on this; definitive and mobile.
A case study was expressed with OMA's Seattle Library. The text that was constructed exploring the notion of demand and the method of space utilization was represented in a very diagrammatic fashion with the written outline. It was surprising to see how the text, developed at a stage and by individuals very different from the structural and envelope designers, strongly influenced the later stage. A clear relation could be interpreted. It was interesting to see how the representation of the research, in the book format, was able to influence the final result.
[images courtesy of architectureinmedia.wordpress.com & wirednewyork.com]
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